Online DIY is no longer just about comparing prices at three retailers. Event-driven digital catalogs, the expansion of the BQP basket, and the upgrading of tool platforms are reshaping how DIY enthusiasts access products and technical information.
High Voltage Cordless Tools: The Game-Changing Segmentation
The most significant trend in recent months is the increase in voltage of cordless ranges aimed at demanding consumers. Brico highlights the Ingco Pro 42 V range, positioned between consumer tools and professional equipment. This intermediate niche meets a real need: regular DIYers who work with hardwood, drill concrete, or use grinders have found few options between the limited 18 V and cumbersome corded tools.
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BLACK+DECKER follows the same logic with segmentations by usage (patio, heavy renovation, workshop), while platforms like Maxoutil explicitly target both DIYers and professionals. We observe that this convergence of ranges requires a different approach to reading technical specifications: voltage alone is no longer sufficient; it is necessary to cross-reference torque, battery capacity in Ah, and inter-tool compatibility within the same ecosystem.
Among the news on the Ben Le Bricoleur site, these topics of battery compatibility and upgrading are regularly analyzed with field feedback.
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BQP DIY Basket 2026: What the Expansion Really Covers
The quality-price shield applied to DIY was expanded in 2026 with five additional references compared to 2025, bringing the total to 37 products. This scheme, often associated with food in the public’s mind, now covers paint, basic tools, and common consumables.
The challenge for the connected DIYer is twofold. First, to identify participating retailers and verify that the BQP references correspond to products that are genuinely usable, not to sacrificed entry-level items. Then, to cross-reference the BQP price with promotions from digital catalogs that run concurrently, as a product outside the basket may be cheaper during an event operation.
We recommend monitoring updates to the basket through official communications rather than merchant sites, which do not always clearly display the BQP logo on their product sheets.
Event-Driven Digital Catalogs: A Format Replacing the Brochure
DIY retailers have shifted to the limited-time digital catalog as the main lever for online engagement. “Special DIY” or “The Unbeatable Renovation” operations are disseminated almost exclusively through social media and merchant sites, with short validity dates creating a sense of urgency.
This format changes product monitoring. Three points deserve attention:
- Catalogs heavily promote energy renovation (insulation, ventilation, air conditioning), reflecting current regulatory priorities and available aids.
- Outdoor improvements (barbecue, patio, fencing) are increasingly featured in seasonal operations, with ranges that are of higher quality.
- Promotion is almost exclusively on social media, meaning that a DIYer who does not follow their retailer’s Instagram or Facebook accounts misses a significant portion of the offers.
The paper brochure has not completely disappeared, but its function has changed: it now directs to the complete online catalog. The range depth accessible digitally is incomparable to what the paper format allowed.
Connected Garden and Online DIY: The Category Driving Growth
The garden category has become a strategic lever for online DIY. The launches of connected products are multiplying: app-controlled irrigation, robotic mowers with GPS mapping, weather stations integrated into home automation systems.
What makes this trend relevant for the DIYer is that these products require a hybrid installation. Installing a connected irrigation system demands skills in outdoor plumbing, low-voltage electricity, and Wi-Fi network configuration. Online tutorials and manufacturers’ technical sheets do not always cover this cross-disciplinary aspect.
Specialized DIY sites that document these complete installations, from earthworks to app configuration, attract traffic that product sheets from retailers do not satisfy. This is a segment where detailed technical content generates real added value compared to a simple catalog page.
Online DIY Monitoring: Where to Find Reliable Information
The proliferation of sources complicates monitoring. Between limited-time event catalogs, product launches relayed only on Instagram, regulatory changes to the BQP basket, and new tool offerings, the informed DIYer must organize their information gathering.
Some criteria for sorting:
- Favor sites that publish tests with measurements (torque, actual autonomy, noise) rather than reworded manufacturer sheets.
- Check the publication date: a tool recommendation over two years old may concern a discontinued or replaced range.
- Cross-reference displayed prices with at least two sources, especially on promotional operations where “strikethrough prices” sometimes lack transparency.
Online DIY is gaining in technical depth and responsiveness. DIYers who structure their monitoring around reliable sources, digital catalogs, and specialized communities access a level of information that simply did not exist a few years ago.